Does your company want to attract and retain the best talent and investors, and do you want your talented people to bring their whole selves to work every day? Do you want to reduce your company’s environmental impact and create a more sustainable workplace? If you answered yes to any of those questions, then you should consider becoming a B Corp.
As Baby Boomers retire and more Gen Ys enter the workplace, it’s becoming more important than ever to show that your company is doing business for social good.
“There is no doubt that people place a high value on companies that manifest a social purpose alongside an economic and environmental mission,” states Rob Michalak, Global Director of Social Mission for Ben & Jerry’s. “We can easily argue – and find studies that show – that people are more loyal to and will switch to supporting companies with a social purpose.” (B Corp Handbook)
As outlined in Deloitte’s annual Millennial study,Gen Ys were more likely to seek out employment at workplaces that are making a positive contribution to society- even if it meant taking a pay cut. These sentiments were echoed by a study done by pwc which found that 59% of Millennials sought out employers whose corporate social responsibility values matched their own.
“Unlike past generations,