Does your company want to attract and retain the best talent and investors, and do you want your talented people to bring their whole selves to work every day? Do you want to reduce your company’s environmental impact and create a more sustainable workplace? If you answered yes to any of those questions, then you should consider becoming a B Corp.

As Baby Boomers retire and more Gen Ys enter the workplace, it’s becoming more important than ever to show that your company is doing business for social good.

“There is no doubt that people place a high value on companies that manifest a social purpose alongside an economic and environmental mission,” states Rob Michalak, Global Director of Social Mission for Ben & Jerry’s. “We can easily argue – and find studies that show – that people are more loyal to and will switch to supporting companies with a social purpose.” (B Corp Handbook)

 As outlined in Deloitte’s annual Millennial study,Gen Ys were more likely to seek out employment at workplaces that are making a positive contribution to society- even if it meant taking a pay cut. These sentiments were echoed by a study done by pwc which found that 59% of Millennials sought out employers whose corporate social responsibility values matched their own.

“Unlike past generations,

[Millennials] want to make their passions, inspirations and desire to do good part of their identity—and part of their work. The lines between personal passions and professional engagements are already rapidly disappearing. As a result, this commitment to doing good in the workplace is quickly becoming the new norm that will define the generation,” (Forbes 2014).

So what does becoming a B Corp entail?

The B Corp assessment covers four main categories: governance, workers, community and environment. To receive B Corp certification, companies have to achieve a score of 70% on the assessment. Innovation Guelph has partnered with Sustainable Solutions and MaRS to create the B Corp Bootcamp, a four-part series which will introduce breakdown each of the categories and prepare applicants for the assessment.

B Corp 101 + Governance – January 13 • 8 – 9:30 a.m.

B Corp Bootcamp begins with an eye-opening session on the basics of business sustainability and the ins-and-outs of the certification process. You’ll also learn about corporate accountability, transparency and evaluation.

Workers – January 20 • 8 – 9:30 a.m.
Learn how your company ownership model, communication tactics and compensation contribute to a positive coporate culture with engaged employees.

Community – January 27 • 8 – 9:30 a.m.
How does your product or service impact the community? This workshop will cover community practices, job creation, diversity and civic engagement.

Environment- February 3 • 8 – 9:30 a.m.
Evaluate your company’s environmental impact to find out how you can become more sustainable.

Even if you don’t continue with the certification process, going through the B Corp assessment can be an powerful tool that helps to evaluate your company’s current social and environmental performance. If you’re already doing business for sustainable and social good, achieving B Corp status can go a long way in validating your company’s efforts.

Companies of all sizes and stages as well as community members are welcome to attend, plus companies with a core team member (shareholder or senior management) aged 30 or younger, may be eligible to receive up to $1,500 to cover expenses related to their company’s B Corp certification.

B the change you want to see in the world and visit our workshop page for a full session schedule and to register for the B Corp Bootcamp.