The aim of the CFE iHub is to foster and help coordinate innovation in the food system that enhances sustainability and activates circular, regenerative practices. Together with the other elements of Guelph-Wellington’s Our Food Future initiative, the CFE iHub will cultivate a rural-urban living lab where entrepreneurs, researchers, social innovators and community members generate and implement novel solutions to complex challenges within the food system.
A Rural-Urban Living Lab approach enables CFE iHub partners to leverage existing partnerships, resources, and programs, while facilitating collaboration and communication across many interconnected projects and opportunities. The CFE iHub works alongside the Our Food Future Smart Cities Office, the Front Doors, and supporting project partners to further connections. The CFE iHub has one County Connector and one City Connector that will help navigate the project and identify opportunities for businesses. The Connectors continuously establish the appropriate connections based on which sector the interested business is a part of.