Imagine a food system

where there’s no such thing as waste and where every resident has access to the healthy, nutritious food they need.

Imagine a living lab

that promotes collaboration between food entrepreneurs, farmers, researchers and social innovators —and a rural-urban partnership that leverages smart technology to make it all possible.

Guelph-Wellington is working to become Canada’s first technology-enabled Circular Food Economy (CFE) by 2025, reimagining an inclusive food-secure ecosystem that: 

  • increases access to affordable, nutritious food by 50%, where “waste” becomes a resource,
  • creates 50 new circular businesses and collaborations, and
  • increases circular economic revenues by 50%.

A key component of this living lab is the CFE iHub at Innovation Guelph. 

The CFE iHub supports the creation of new businesses and collaborations that contribute to a circular food economy through the development of circular food solutions. Led by Innovation Guelph, it links multiple business support organizations in Guelph-Wellington, creating a “no wrong door” model to ensure easy access across the region. These organizations, known as CFE iHub Main Doors, include:

Business Centre Guelph-Wellington
Innovation Guelph
John F. Woods Centre, University of Guelph
LaunchIt Minto
Wellington-Waterloo Community Futures (WWCF)

Two Connectors have been engaged to strengthen connections and share information among the Main Doors, across the broader network of Our Food Future collaborators and out into the community. To maintain a focus on rural-urban integration, the Connectors are based at WWCF in Elora and at Innovation Guelph/10C in Guelph, respectively.

The aim of the CFE iHub is to foster and help coordinate innovation in the food system that enhances sustainability and activates circular, regenerative practices. Together with the other elements of Guelph-Wellington’s Our Food Future initiative, the CFE iHub will cultivate a rural-urban living lab where entrepreneurs, researchers, social innovators and community members generate and implement novel solutions to complex challenges within the food system.

What is a Circular Food Economy?

Inspired by the planet’s natural cycles, a circular food economy reorganizes and regenerates the systems that feed us, eliminating waste, sharing economic prosperity, and nourishing our communities.

What is a Circular Food Solution?

Individuals, businesses and/or not-for-profit organizations coming together to contribute to the circular food economy through the development of new business models, technologies, products or services that design waste out of our food system, reduce emissions, expand access to affordable and nutritious food, and regenerate natural systems. 

Seeding Our Food Future 

Seeding Our Food Future is a micro-grant program for food systems companies

Find out more

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This program is part of Guelph-Wellington’s Our Food Future 10 point action plan to support social and economic recovery and is made possible by the collaboration of many community partners, including:

Business Centre Guelph-Wellington
LaunchIt Minto
Smart Cities Infrastructure Canada
City of Guelph
County of Wellington