Public speaking is second only to being burned alive on the list of most common fears in the world, so getting people to pitch an idea in front of a large audience can sometimes be a challenge.
When Startup Weekend Guelph facilitator Tammy Hwang of Innovation Factory asked everyone who wanted to present to form a lineup, organizers could not have been more impressed by the response. Of the 42 attendees, only a handful did not get up to pitch their startup idea. Among those pitching was recent University of Guelph graduate, Brittany Burek.
Burek’s idea, a DIY tea company, soon gathered a small army of supporters.
“The idea was based on a melding together of popular trends in consumables right now: loose leaf tea and make your own frozen yogourt. As someone interested in food, flavours and culinary creations, I began to realize that I wanted to experiment with tea blends, and I figured other people like me probably did too,” said Burek. “People are interested in making things that are their own, and putting their name on something makes it special. Having agency over our product purchases feels good.”
Together with her team of four developers and three non-technicals, Burek embarked on a 54-hour quest to build a startup, aptly named The Custom Tea Company.
“As someone with limited business background I was worried about what I would be able to bring to the table but this fear was quickly dispelled,” said Burek. “The environment was so supportive