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Understanding Your Brand

January 27, 2022 @ 1:00 pm - 3:00 pm

Business Centre Guelph-Wellington Logo
What do you need to think about and prepare when creating a brand identity.

About this event

This lab style workshop is part 1 of our 9 week Digital marketing series (if you would like to sign up for all 9 weeks please do so here)

A hands on 2 hour session that discusses what a brand is, how to decide on what would be best for your business, and the basics you need to know before building your brand out.

In this workshop we will look at colour theory, audience segments, and how to develop an appropriate customer person. We will conclude the workshop with putting it all together and reviewing how each item influences your brand identity.

*All workshops in this series are lab style, we recommend you either connect through a computer or have a useable computer available during the workshop (a phone or tablet will not be sufficient). Any handouts will be provided prior to the session for completion during the sessions.


January 27, 2022
1:00 pm - 3:00 pm
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