MaRS Entrepreneur’s Toolkit: MarCom Workshop

How well are you able to communicate your brand to your customers? This three-part workshop – happening November 27, December 4 and 11 from 1 – 5 p.m. at Innovation Guelph –  is designed to help entrepreneurs and business owners identify their target audience and create messaging that resonates with their customers.

What You’ll Learn
  • How to identify your target audience
  • How to build credibility on the communication channels that make sense for your brand
  • How to talk to your customers in a way that resonates with them
What You’ll Do
  • Develop a brand positioning statement
  • Evaluate marketing channels and select which ones are the most relevant and credible with your target audience
  • Create a series of clearly structured messages that align with your brand positioning statement
  • Put together all the key components of a media kit
Who This Workshop is For
  • Prospective entrepreneurs with a business idea
  • Early-Stage Ventures
  • Established businesses looking to launch a new product or service

MaRS Entrepreneur’s Toolkit Workshops are $100 per course, and are open to everyone. If you’re an Innovation Guelph client, you’ll be reimbursed the registration fee at the end of the workshop. You can register here.

 

2017-01-28T22:53:35+00:00 November 5th, 2014|Entrepreneur Education, Events|Comments Off on MaRS Entrepreneur’s Toolkit: MarCom Workshop