The Entrepreneur

Rhyze Venture participant Sue Wilson of Hay OptiMizer has successfully achieved her project goal of bringing her Hay OptiMizer product to the American market and attributes that milestone to introductions made by Innovation Guelph.

Exporting to the US

Sue Wilson is successfully exporting her company’s Hay OptiMizer feeder to the US, facilitated by Borderworx who warehouses her product and takes care of brokerage and shipping. Another introduction to CanExport has resulted in Wilson applying for a grant to support her marketing efforts.

Making Changes

Wilson said she worked within large corporate teams before becoming an entrepreneur. She missed the team environment. After reviewing the Rhyze Ventures curriculum, she decided to apply knowing access to technical experts would really help her company grow. Wilson had been selling direct to consumer and leveraging horse shows such as the Royal Winter Fair to show and test her product. When COVID hit, she needed to make changes including ecommerce. Wilson said that Rhyze Ventures has provided tremendous support for her to develop social media where Facebook is even generating sales through others’ posts.

“My use of social has increased significantly due to Rhyze Ventures,” Wilson said. “Who knew I’d be setting up user groups on Facebook and engaging them in product testing!”

The program’s access to technical experts specifically tailored to her needs was a valuable aspect for Wilson who appreciated their insight, support and help.

“I strongly encourage women starting a new business to consider this program,” she said. “The ROI of my time has been so worthwhile.”