How long is your business plan?
A few years ago, you might have written a massive 90-page document outlining everything from the general to the nitty-gritty.
But business is different today. Companies and industries change rapidly – sometimes so much so that, by the time your plan is complete, the market has shifted again. And for many businesses, the plan itself becomes a point of procrastination.
The business model canvas solves that. It’s a complete overview of how your business will run, made to shift and change as you do, on just one page.
It doesn’t need to be overcomplicated
Just like a traditional business plan, the business model canvas describes the value your company provides, the infrastructure behind it, the customers it serves and the financial models that keep it running.
Where it’s different: it’s simple enough to draw on a white board, and can easily be updated, changed and shared — all important points in a world where we need to iterate frequently and pivot quickly.