July 20th 2021 // 12pm – 1:30pm // Virtual

The Art of Pitching with Melissa Durrell

You have 5 seconds… how do you capture the attention of investors, or potential stakeholders? A great lead! Learn how to speak passionately and conversationally about your business and your offering, so people will listen and take interest.

The most successful pitches are those that, while rehearsed, do not sound like it; first and foremost, pitching is storytelling – people need to hear how it is a good idea, and they need to FEEL it, too. There is a science behind the “pitch”, we will break it down and show you the hacks, pitfalls, and how to accordion your pitch to fit any time slot!

Come to July’s Toolkit Tuesday to learn the must-know tips and tricks all startups should be aware of. Learn from Melissa Durrell, one of Canada’s top pitch coaches, how you should prepare, what you should consider and how you can hit a homerun each and every time.

Presented by: Melissa Durrell, Innovation Guelph Mentor and Pitch Coach

Melissa Durrell is actively involved with the global startup scene, working with entrepreneurs, venture capitalists, and angel investors. As one of Canada’s few female pitch coaches, she’s known for her unique storytelling skills, which she honed at her former career as an award-winning Canadian broadcast journalist. During her time at Communitech HYPERDRIVE (now REV), she successfully worked with dozens of CEOs as they developed their “pitch” running up to DemoDay. Melissa is currently an investor pitch coach with Innovation Guelph and Accelerator Centre and has worked with founders to successfully raise more than $100M in the last several years.

Sincere thanks to SLIAO for providing ASL Interpreters for this event