Toolkit Tuesday Lunch & Learn

Toolkit Tuesdays are free learning sessions for current and potential Innovation Guelph clients. 

These sessions are an excellent opportunity to learn something new, connect with experts, ask questions, and get advice!

Register below to sign up for the next session!

October 20, 2020 // 12pm – 1pm // Virtual

Sales in a Digital World: Tactics & Tools to Attract, Educate & Convert New Customers in 2020

In this 90-minute session, learn how to adapt your sales processes digitally to thrive in this time of uncertainty. Start by re-framing the 20th century idea that sales are either B2C or B2B, and shift your perspective to look at all sales as being B2H – Business to Human. Then, learn to leverage digital tools & tactics to deliver engaging, compelling sales presentations that establish trusting relationships & convert new business.

Presented by: Jeff Mitchell
Innovation Guelph Mentor / Partner in the Digital Trades School & The Maker’s Collective

Jeff is a side hustler with a diverse portfolio of work & entrepreneurial experience. With deep expertise in education, design thinking & entrepreneurship, he excels at designing & delivering learning experiences that help people and companies transform the way they do business. Jeff founded an education technology company where he designed and developed a series of Continuing Education courses in partnership with various post-secondary institutions. His portfolio of work includes: being a co-founder & partner of the Digital Trades School, where he designs & delivers training programs to help organizations across Canada to become more adaptable. He is also a partner with The Maker’s Collective, where he leads course development & partnership building to help grassroots entrepreneurs flourish in the new world of work. In addition, Jeff delivers freelance webinars, coaching, & consulting, with organizations like Innovation Guelph & the Waterloo Region Small Business Centre.

12pm to 1pm

Presentation
Join us online for this month’s presentation topic

1pm to 1:30pm

Optional Q & A
The presentation will be followed by an
optionalquestion and answer session.

This event is free to attend but registration is required

Register for Toolkit Tuesday:

Previous Toolkit Tuesday Topics:

The Power of Video Marketing, Pitch Perfect: Elevator Pitch/ Pitch Deck Essentials, Put Your Story to Work: How to build a marketing communications plan to propel your business forward, Lean Approach to: Market & Concept Research, Lean Approach to: Market & Concept Research, “You Have an Idea, Do You Have a Product?”: An introduction to Value Proposition, Protecting Your Business from Cyber Threats, Show Your Difference, Grow Your Business, Work/Life balance, What’s Trust got to do with it?, What does your online identity say about you?, Climate Change Action in Ontario: What’s Next?, Selling on Amazon