We Asked our Mentors: How important is it for businesses to optimize for uniqueness in today’s market?

May 2, 2022 | IG Blog Posts

We Asked our Mentors

Uniqueness is important!

Don Thompson

Businesses face challenges with the noise in the marketplace. They build engaged audience with authentic relationships.

Kevin Boone

it’s about positioning in the battle for real estate in the mind of the consumer which is even though more relevant these days with COVID!

Steve Barrett

Uniqueness is important, but customer experience is more important.

Michael Kimeda

Uniqueness will always be important otherwise they’ll be competing in a saturated market. It’s good to have an aspect of what makes you unique – your competitive differentiators.

George Staikos